Not every podcast has to monetise with loud, distracting ads that dilute the trust your listener has in you. Frankly, not every podcast has to monetise at all. But you can certainly cover your hosting costs by helping share something that empowers people to do what you do.

Podcode serves creators on a mission – not those looking to make a quick buck. If you’re anything like me, you don’t want to trade in your listeners’ trust for an ad that might net you 20 cents overall.

I’ve only ever run ads on my shows for products and services I think make a good fit; that I would recommend anyway. That’s also how I run Podcode.

Mark Steadman, Podcode Editor

Here’s the deal

You already know how much dodgy advice there is about podcasting. The Podcode School exists to demistify the medium, through easy-to-follow courses, regular meet-ups, one-to-one mentoring, and loads more.

With our affiliate program, you earn $15 for each new member you introduce to the Podcode School. Create a short URL you can read on your podcast or even add to your email signature, and anyone who signs up to our School plan will earn you a $15 commission once they progress through the 7 day trial.

What is Podcode?

Podcode is a blog and learning resource for people who want to make a podcast that serves a broader mission. Drawing on over 15 years of podcasting experience, Podcode is regularly featured in industry newsletters like Podnews and Podcast Movement’s PodMov Daily.

Podcode+ was opened in the autumn of 2021 as a community for podcasters to learn and grow together. Focusing on impact-driven creators, the Podcode School takes this one step further, providing peerless learning and growth opportunities for creators who want to make a difference.

What members get when they join the Podcode School

  • Hours of online course material
  • Regular online group coaching
  • One-to-one mentoring
  • Interactive tools to help plan and grow a podcast
  • Exclusive video replays of our deep-dive sessions
  • Community spaces filled with likeminded creators
  • Relevant and actionable industry analysis and insight
  • eBooks and other downloadable resources

Here’s a sample of our course material

From our Ship Your Podcast course

From our Listener Persona course

One of our tech videos, on audio compression and normalisation

About Podcode’s editor, Mark Steadman

Mark is a tireless champion of independent, purpose-driven podcasters – of those who want to do work that nourishes them, and makes the world a little better, episode by episode. In 2020 he sponsored International Podcast Day, and spent his hour-long slot playing trailers created by indie podcasters.

Mark Steadman

His previous company Podiant provided media hosting and management tools to podcasters who couldn’t afford the subscription fee but could demonstrate how their podcast served a community.

In 2019, Mark founded the Open Podcast Analytics Working Group, an independent body that fosters cross-company collaboration and sharing of data. This is still in place today, and is largely maintained by Podnews editor James Cridland.

Places Mark’s work has been featured

BBC
The Guardian
The Verge
Podnews
Discover Pods
Radio Today
Content Marketing Institute
Chortle
Become an affiliate

Frequently asked questions

Our terms of service has all the details, written in plain English. But here are some of the bigger questions you’ll likely want answers to.

How should I promote the School in my podcast?

Sign up for an affiliate account, then in your dashboard you’ll find your short link and a sample piece of ad copy which you’re free to adapt to suit your style.

What can I earn commission on?

You’ll earn a commission for every member you bring to the Podcode School. We have a lower-tier Community plan, but we don’t currently offer a commission on that option. If there’s demand for it, we’ll review this policy.

When and how do you pay out commissions?

We process payouts monthly for accounts that have accrued at least $100. We pay out commissions using PayPal. Commissions are only earned when a member progresses through the 7 day trial and their payment method is successfully billed.

Do you offer recurring revenue?

We currently don’t offer a recurring commission. We wanted to start simply, so you earn a one-time $15 commission for each new person who joins the Podcode School.

Do I have to have a podcast to join the affiliate program?

Right now, yes. We’d love you to place a link in your email signature and on your podcast website, but your primary source of referrals should be your voice.

What does my podcast need in order to be eligible?

As long as your show is listed in Apple Podcasts, you’re pretty much good to go. We might listen in to shows that partner with us, to make sure our brand is being represented well, and if we have concerns, we’ll have a chat with you.

That’s enough from us

Here’s what our customers are saying

Mark's clear offer and deep expertise delivered through a gentle, collaborative style have made the process both calm and enjoyable. We expected neither! We hope you like the podcast. It would not exist without Mark!

Mark - you've been absolutely fantastic in your feedback and editing and launch support. No doubt you'll be launching many more podcasts in the years ahead with awesome changemakers.

I don't know if it's possible to like a person more – Mark is amazing. He is helping me come out of my shell and become visible in a way that I didn't even realize I needed. I couldn't have imagined a better guide in the process of starting a podcast, and we've only just begun.

Mark is an inspiration in so many ways. Not least because of his ability to mentor in all things podcast. He possesses this rare combination of first class coaching skills with technical proficiency.

Some people instinctively make good ideas better, they can't help but elevate; Mark is one of them. This is the kind of personality everyone needs on their side - especially in this industry because podcasting can be a lonely and relentless business.

Mark gently invited me to consider having a format, structure, and revisiting my expectations for it. He also indulged my playful side, encouraging me to channel something more of myself into the podcast, as well as having those boundaries to contain what/who the podcast is for.

Mark allowed Shamash and I to basically play for the whole time and not worry about anything. Honestly if this is what work is meant to feel like, then we're on to a winner.