Not every podcast has to monetise with loud, distracting ads that dilute the trust your listener has in you. Frankly, not every podcast has to monetise at all. But you can certainly cover your hosting costs by helping share something that empowers people to do what you do.
Podcode serves creators on a mission – not those looking to make a quick buck. If you’re anything like me, you don’t want to trade in your listeners’ trust for an ad that might net you 20 cents overall.
I’ve only ever run ads on my shows for products and services I think make a good fit; that I would recommend anyway. That’s also how I run Podcode.
Here’s the deal
You already know how much dodgy advice there is about podcasting. The Podcode School exists to demistify the medium, through easy-to-follow courses, regular meet-ups, one-to-one mentoring, and loads more.
With our affiliate program, you earn $15 for each new member you introduce to the Podcode School. Create a short URL you can read on your podcast or even add to your email signature, and anyone who signs up to our School plan will earn you a $15 commission once they progress through the 7 day trial.
What is Podcode?
Podcode is a blog and learning resource for people who want to make a podcast that serves a broader mission. Drawing on over 15 years of podcasting experience, Podcode is regularly featured in industry newsletters like Podnews and Podcast Movement’s PodMov Daily.
Podcode+ was opened in the autumn of 2021 as a community for podcasters to learn and grow together. Focusing on impact-driven creators, the Podcode School takes this one step further, providing peerless learning and growth opportunities for creators who want to make a difference.
What members get when they join the Podcode School
- Hours of online course material
- Regular online group coaching
- One-to-one mentoring
- Interactive tools to help plan and grow a podcast
- Exclusive video replays of our deep-dive sessions
- Community spaces filled with likeminded creators
- Relevant and actionable industry analysis and insight
- eBooks and other downloadable resources
Here’s a sample of our course material
About Podcode’s editor, Mark Steadman
Mark is a tireless champion of independent, purpose-driven podcasters – of those who want to do work that nourishes them, and makes the world a little better, episode by episode. In 2020 he sponsored International Podcast Day, and spent his hour-long slot playing trailers created by indie podcasters.
His previous company Podiant provided media hosting and management tools to podcasters who couldn’t afford the subscription fee but could demonstrate how their podcast served a community.
In 2019, Mark founded the Open Podcast Analytics Working Group, an independent body that fosters cross-company collaboration and sharing of data. This is still in place today, and is largely maintained by Podnews editor James Cridland.
Places Mark’s work has been featured
