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By Mark Steadman
11th Apr, 2022 4 min read

One small change in language could mean one giant heap to your listener

Many podcasters are squandering the chance to build meaningful audience connections. Here’s how you can stop holding your listener at arms' length and bring them closer to you, with one small change.

Editing
By Mark Steadman
4th Apr, 2022 4 min read

What does it cost to make a podcast in 2022?

You can make a podcast for less than the price of a good night out, or a cosy night in.

By Mark Steadman
24th Feb, 2022 8 min read

What is Podcasting 2.0, and why is it important?

Podcasting 2.0 is an initiative by one of the co-creators of the podcast medium. It’s trying to help the industry evolve, but not all of it is easy to understand. As a busy creator, here’s what you need to know about Podcasting 2.0.

Editing
By Mark Steadman
9th Feb, 2022 7 min read

Grow your business with DAI

Dynamic ad insertion (DAI) lets you define points in your audio where timely messages can be placed. If you have a podcast to support your business or cause, there’s never been a better time to investigate DAI.

Planning
By Mark Steadman
8th Feb, 2022 5 min read

What to do if you hate the way you sound on mic

Are you starting a podcast, or planning to be a guest on someone else’s? Are you worried about how you might come across? You’re in the right place.

Planning
By Mark Steadman
26th Jan, 2022 4 min read

How to plan a whole year of podcast content in a day

Planning what to talk about on a podcast can be difficult at the best of times. But once you’re in the record-release cycle, how can you make time for new ideas? Here’s how you can avoid hitting Record without a plan.

By Mark Steadman
20th Jan, 2022 4 min read

Test out your new podcast idea with a WhatsApp group

Got a podcast idea and an audience, but not ready to commit or go public? Here’s how you can use WhatsApp to create a private listening group to test the water

Craft
By Mark Steadman
14th Jan, 2022 3 min read

What Wordle can teach podcasters about generosity

There are many imitators in the app store, but Josh Wardle's little web app Wordle is the one that catching on fire right now. Josh, hasn't made a penny from the game and doesn't intend to, so what can we as podcasters achieve when we do the internet a favour?

Craft
By Mark Steadman
13th Jan, 2022 5 min read

Make a clip show to introduce new listeners

We often treat podcast clip shows like their TV sitcom counterparts. But this is audio, so instead of a hasty montage, what if your next clip show was your Definitive Collection? Here’s how your podcast’s best-of album can turn brand new listeners into ardent fans.

Growth
By Mark Steadman
13th Jan, 2022 6 min read

Make a PACT to chart your podcast growth

Business OGs teach SMART goals, which are fine for a sprint. Podcasting isn’t a footrace – it’s more like running to keep fit. It’s time to rethink our goals and shape them for the long run.

Further your mission. Build your tribe.

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