The launch I've been chronicling is terrifyingly close. There are few hints that we'll get much coverage, so like most we'll be relying on word-of-mouth to take off. Let's set a baseline for stats, so we have something to track next week.
You could spend thousands on your podcast and end up getting lost among the noise. An investment in the success of your podcast isn't just about money and gear – time and energy are far more likely to bring you a satisfying return.
The first 30 seconds of your latest episode are your one chance to make a good impression. Lots of podcasters squander that opportunity with boring, over-long intros. But making a compelling intro is easier than you think.
Podcasters cling to download numbers as a measure of success. But numbers can be faked and they can be wrong, and they don't tell the whole story of how our work is impacting others. There is a better metric for success; and it isn't counting downloads.