Make a PACT to chart your podcast growth

Business OGs teach SMART goals, which are fine for a sprint. Podcasting isn’t a footrace – it’s more like running to keep fit. It’s time to rethink our goals and shape them for the long run.

Why “how do I grow my podcast” is the wrong question

The #1 question every new podcaster asks is “how can I grow my podcast?”. The answers are great – it’s the question that’s wrong.

The best podcasting tips of 2021

As we wind down for the year, let’s take a moment to look back on some of the best advice podcasters and other creatives have given us in 2021.

How to invest in your podcast

You could spend thousands on your podcast and end up getting lost among the noise. An investment in the success of your podcast isn't just about money and gear – time and energy are far more likely to bring you a satisfying return.

How to get your first 100 listeners

You've launched a podcast and you've done all the things that you supposed to do, but your downloads are in single figures. How can you build momentum and attract some initial interest?

Congratulations, you’ve launched a podcast and nobody’s listening

How to judo-flip indifference and harness the power of invisibility

9 ways to use ad breaks if you don’t yet carry ads

Encourage listeners to help you grow your audience, using the language of the ad break, and fill unsold ad inventory with calls-to-action to lift your podcast and promote other voices.

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