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How to invest in your podcast

You could spend thousands on your podcast and end up getting lost among the noise. An investment in the success of your podcast isn't just about money and gear – time and energy are far more likely to bring you a satisfying return.

11 days til launch

With less than two weeks until the podcast launches, time is getting short, and there's still a lot of promo to do.

18 days til launch

The stage is set. We have some episodes in the can. Now it's time to tell the world and create some buzz for launch day on November 2nd.

How to get your first 100 listeners

You've launched a podcast and you've done all the things that you supposed to do, but your downloads are in single figures. How can you build momentum and attract some initial interest?

Congratulations, you’ve launched a podcast and nobody’s listening

How to judo-flip indifference and harness the power of invisibility

13 min read

9 ways to use ad breaks if you don’t yet carry ads

Encourage listeners to help you grow your audience, using the language of the ad break, and fill unsold ad inventory with calls-to-action to lift your podcast and promote other voices.