You could spend thousands on your podcast and end up getting lost among the noise. An investment in the success of your podcast isn't just about money and gear – time and energy are far more likely to bring you a satisfying return.
The first 30 seconds of your latest episode are your one chance to make a good impression. Lots of podcasters squander that opportunity with boring, over-long intros. But making a compelling intro is easier than you think.
Podcasters cling to download numbers as a measure of success. But numbers can be faked and they can be wrong, and they don't tell the whole story of how our work is impacting others. There is a better metric for success; and it isn't counting downloads.
Whether you’ve made 6, 12, or 36 episodes in your first season, or you’ve just decided to take a break, now’s the perfect time to look back, see what’s worked and what hasn’t, and think about the next season… if you want to make one.