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From blog to podcast

Turn your blog or newsletter into a persuasive podcast

According to a psychological study, we’re more open to another person’s point-of-view when we hear their words rather than read them. In other words, we’re persuaded more by a person’s voice than by what they write.

If you want to lead a tribe, a blog is a great place to start and a newsletter is a natural next step. But if you want a deep and meaningful connection, there’s nothing more powerful than the human voice – we’re hard-wired for it from an early age.

If you’re blogging, you probably already use LinkedIn, Instagram, Twitter, Facebook or other social media. So adding another channel can feel at best like another obligation, and at worst a distraction.

But you’ve already done the hard part.

By the time you’ve hit Publish, you’ve communicated an idea clearly and concisely, and edited it. That makes transferring it to podcast a low-risk strategy, and the only thing you have to pay for is a mic.

In this easy-to-follow course, I’ll show you how to record each of your blog posts and produce a polished podcast episode in record time, and distribute your podcast to Apple, Spotify, smart speakers, and lots more places. If you’ve published your first blog post, you’re halfway there –  I’ll guide you through the rest.

In this course you’ll learn how to

  • Use a USB microphone
  • Speak so your words sound like you’re saying them for the first time
  • Record your voice using free software
  • Trim the beginning and end of your audio
  • Handle mistakes
  • Upload and publish your episode to the web
  • Submit your podcast to Apple Podcasts, Spotify, and all other major directories

Curriculum

01 Introduction to the course

02 Setting up your mic

03 Channelling your inner Richard Burton

04 How to sound like a million bucks

05 Doing it for real

06 Exporting to MP3

07 Creating a podcast feed

08 Uploading to your podcast host

09 Embedding your audio into your blog post

10 Distributing your podcast to Apple Podcasts, Spotify, and other directories

11 Wrapping up

Considering it?

Here’s what people are saying

The process of physically producing a podcast felt overwhelming. Your course – and your way of assuring the student that their fears and insecurities are normal and natural – has genuinely made me stop in my tracks and wonder whether it's a better fit for me (traditional social media brings me out in hives!)

Mark Steadman is a podcast genius, and a top man to boot. He'll teach you how to turn your blog into a podcast for the price of a meal. Go do it.

I don't know if it's possible to like a person more – Mark is amazing. He is helping me come out of my shell and become visible in a way that I didn't even realize I needed. I couldn't have imagined a better guide in the process of starting a podcast, and we've only just begun.

Mark is an inspiration in so many ways. Not least because of his ability to mentor in all things podcast. He possesses this rare combination of first class coaching skills with technical proficiency.