Marketing can feel opaque and magical – it either works or it doesn’t, and when it doesn’t work, it can be hard to learn from it. But as Mark’s first guest reveals, marketing is much more about doing the work and showing up consistently. But that doesn’t mean you don’t get to enjoy it.
Simon Batchelar is one half of Better Bolder Braver, a community and learning space for coaches who want to feel better about marketing. Simon and Frances of Better Bolder Braver have helped Mark get to grips with his own marketing, and enjoy the process of content creation.
Some things to consider
- There are a million videos and blog posts about your topic, but none of them have your viewpoint and your personality. That matters.
- You need to create the Netflix of You – make your stuff bingeworthy.
- Create content for people to watch, read, listen, and do.