Captivate.fm was formed in 2018 by Mark Asquith and the team behind Podcast Websites. It quickly grew, backed by a strong brand and a focus on podcast marketing.

The content management system is easy to use – with its UI getting a big facelift in the spring of 2021 – and it boasts IAB certified metrics. Each podcast includes a reasonably-customisable website, and for those using WordPress, a plugin that makes integrating podcast content into an existing website easier.

Where Captivate differentiates itself in its messaging and, to some extend its toolset, is around podcast growth. Trackable subscription links make it easier to share your podcast and push listeners to follow your show in their favourite apps, and the CMS can generate press kits you can use to pitch your podcast to newsletters and other media outlets.

If monetisation is on the horizon, you can generate a “one-click sponsor kit”, and rely on those IAB certified metrics to give your advertisers confidence your numbers are legit.

Pinecast began life in 2015, and its original code was made available to read and fork on Github. It was created by Matt Basta, a software engineer who would go on to work at Stripe Connect, which gave Pinecast an advantage in making it easy for podcasters to collect donations from listeners.

The service offers a flexible and highly-customisable podcast website, options to solicit feedback from listeners, exportable metrics including Spotify data, and easy submission to popular directories.