Happy Friday. Here I am again with something to watch, read, listen, and do to improve your podcasting game. Let’s get into it.
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Remember this video the next time you publish an episode with a mistake. Your listeners are there to hear what you and your guest has to say. If there was a bit of extra silence 3 minutes in, or someone’s audio was a bit off, they won’t remember it tomorrow. They will remember the insight they got.
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Nick Hilton makes the case for podcasts over newsletters, citing podcasting's "active" consumption habit vs the "passive" consumption of email newsletters. Oh, and also there's very little spam in podcasting.
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If you can spare $100, experiment with Buzzsprout Ads. I'm 39% into my $200 campaign for 10,000 plays of my ad. Don't expect a mad rush to your show, but it's worth considering for an extra boost.
This week in Podcode
- 📆 Our next members-only meetup is this coming Wednesday.
- 🎤 This week, Nirish Shakya asked the Podcode School community for advice on his end-of-season wrap-up episode. I think he did a great job with the feedback he got. See what you think.
Just one thing before I leave you. I’ve been asking a bunch of people “what does success mean for your podcast” and I’d love to know your answer. It could be anything, from having fun, spreading a worthwhile message, promoting your business, or making fat stacks (although I doubt it’s the last one). Hit Reply and let me know!
And with that, have a stellar weekend. Catch up with you next week.
-Mx
