Happy Friday. Here I am again with something to watch, read, listen, and do to improve your podcasting game. Let’s get into it.
Remember this video the next time you publish an episode with a mistake. Your listeners are there to hear what you and your guest has to say. If there was a bit of extra silence 3 minutes in, or someone’s audio was a bit off, they won’t remember it tomorrow. They will remember the insight they got.
Nick Hilton makes the case for podcasts over newsletters, citing podcasting's "active" consumption habit vs the "passive" consumption of email newsletters. Oh, and also there's very little spam in podcasting.
If you can spare $100, experiment with Buzzsprout Ads. I'm 39% into my $200 campaign for 10,000 plays of my ad. Don't expect a mad rush to your show, but it's worth considering for an extra boost.
This week in Podcode
Just one thing before I leave you. I’ve been asking a bunch of people “what does success mean for your podcast” and I’d love to know your answer. It could be anything, from having fun, spreading a worthwhile message, promoting your business, or making fat stacks (although I doubt it’s the last one). Hit Reply and let me know!
And with that, have a stellar weekend. Catch up with you next week.