According to a psychological study, we’re more open to another person’s point-of-view when we hear their words rather than read them. In other words, we’re persuaded more by a person’s voice than by what they write.
If you want to lead a tribe, a blog is a great place to start and a newsletter is a natural next step. But if you want a deep and meaningful connection, there’s nothing more powerful than the human voice – we’re hard-wired for it from an early age.
If you’re blogging, you probably already use LinkedIn, Instagram, Twitter, Facebook or other social media. So adding another channel can feel at best like another obligation, and at worst a distraction.
But you’ve already done the hard part.
By the time you’ve hit Publish, you’ve communicated an idea clearly and concisely, and edited it. That makes transferring it to podcast a low-risk strategy, and the only thing you have to pay for is a mic.
In this easy-to-follow course, I’ll show you how to record each of your blog posts and produce a polished podcast episode in record time, and distribute your podcast to Apple, Spotify, smart speakers, and lots more places. If you’ve published your first blog post, you’re halfway there – I’ll guide you through the rest.
In this course you’ll learn how to
01 Introduction to the course
02 Setting up your mic
03 Channelling your inner Richard Burton
04 How to sound like a million bucks
05 Doing it for real
06 Exporting to MP3
07 Creating a podcast feed
08 Uploading to your podcast host
09 Embedding your audio into your blog post
10 Distributing your podcast to Apple Podcasts, Spotify, and other directories
11 Wrapping up