Business OGs teach SMART goals, which are fine for a sprint. Podcasting isn’t a footrace – it’s more like running to keep fit. It’s time to rethink our goals and shape them for the long run.

As we wind down for the year, let’s take a moment to look back on some of the best advice podcasters and other creatives have given us in 2021.

There’s a lot of industry buzz suggesting video is the future of podcasting, and that if you don’t have a video strategy, you can’t succeed. That’s wrong for 99% of podcasts, including yours. Here’s why.

You could spend thousands on your podcast and end up getting lost among the noise. An investment in the success of your podcast isn't just about money and gear – time and energy are far more likely to bring you a satisfying return.

Podcasting 2.0 is an initiative by one of the co-creators of the podcast medium. It’s trying to help the industry evolve, but not all of it is easy to understand. As a busy creator, here’s what you need to know about Podcasting 2.0.

Encourage listeners to help you grow your audience, using the language of the ad break, and fill unsold ad inventory with calls-to-action to lift your podcast and promote other voices.

Notion is a knowledge management app, with a generous free tier and flexible features. You can use Notion to build just about anything, and share it with the world. Here’s how you can create a rich and interactive press kit for your podcast, using Notion.

However much you love your podcast, you're a busy person and you've got stuff to do. Here are my takeaways from Podcast Movement, so you can get on with your day.

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Captivate

Flexible podcast hosting with a focus on marketing

How to judo-flip indifference and harness the power of invisibility